50% of all time spent on Digital Media goes to mobile

 

Enterprise Mobile Applications

Enterprise Mobile Applications
Mobile applications is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media and directly on their mobile phones.
Mobile applications consist of software that runs on a mobile device and performs certain tasks for the user of the mobile phone.
They are common on most phones, including inexpensive, entry-level models.  Their wide use is due to the many functions they perform, including providing user interfaces for basic telephony and messaging services, as well as for advanced services such as games and videos.  Other examples include tools for downloading and reading blogs.
 

Mobile Applications Opportunities: 

  • Games
  • Customer self service: Registration, Reservation, Service tracking
  • E-commerce: E-shop, Classifieds
  • Marketing: Campaigns, Product catalogue, Loyalty programs, Promotions
  • Communication: Push notification, SMS, e-mail, FB,…. Integration
  • References: Directories, E-books, News, City guides, Weather
  • Multimedia
  • Productivity: Work process automation, Customer service, Collaboration

Benefits:

  • Ease of use
  • Instant
  • Convenient
  • Push notifications
  • Reach
13