Mobile Applications

Mobile applications consist of software that runs on a mobile device and performs certain tasks for the user of the mobile phone.
They are common on most phones, including inexpensive, entry-level models.  Their wide use is due to the many functions they perform, including providing user interfaces for basic telephony and messaging services, as well as for advanced services such as games and videos.  Other examples include tools for downloading and reading blogs.

 Mobile Application Types:
        Games
        Customer self service
                       - Registration
                       - Reservation
                       - Service tracking

          E-commerce
                       - E-shop
                       - Classifieds

          Marketing
                       - Campaigns
                       - Product catalogue
                       - Interactive test drives
                       - Promotions

          Communication
                       - Push notification
                       - SMS, e-mail, FB,…. Integration

          References
                       - Directories
                       - E-books
                       - News
                       - City guides
                       - Weather

          Multimedia
          Productivity
                       - Work process automation
                       - Customer service
                       - Collaboration

Benefits:
           - Ease of use
          - Instant
          - Convenient
          - Push notifications
          - Reach